Foreword by Sir John Whitmore PhD, author of Coaching for Performance This books breaks the mould of traditional coaching approaches to challenge coaches and their clients to achieve courageous goals that sustainably transform bottom line performance. Challenging Coaching is a real-world, timely, and provocative book which provides a wakeup call to move beyond the limitations of traditional coaching. Based on the authors extensive experience working at board and management levels, they suggest that for too long coaching approaches have shied away from adopting a more challenging stance a stance that can provoke greater performance and unlock deeper potential in business leaders and their teams. Long-held coaching principles such as being non-directive, building rapport, and holding to the individual s agenda are put under the spotlight by the authors questioning their relevance to a 21st-century business environment where the needs of the wider organization must take...

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