Political commentator George Will, before the US presidential election, said, ""If the Republican Party cannot win the presidency in this economic environment, then it should get out of the election business."" The Republicans lost the election, and one of the main reasons was the lack of appeal that Republican candidates had to the millennial generation---the largest and most diverse voting demographics making up the electorate today. This is not your typical politically conservative book. Making Conservatism Cool challenges current policy stances, looks at what made the Republican Party great, analyzes the current problems at hand, and advocates for policy compromises so that the party of less is ultimately able to garner more support among this very important generation.

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