Business owners will survive when everything else has passed away. That's Sam Frowine's conclusion, based on his deep dive into the lives of business owners who have survived and thrived despite a challenging economy. He listened to their views on business ownership in today's marketplace -- what they've learned, why they're better owners than they were before, and how their businesses have achieved economic health. He heard that owners who are still in the game have learned to adapt enduring fundamentals to the new playing field. He learned that they have not lost hope in their power to restore economic health to the marketplace. In Lifeblood: How Owners Who Survived Will Thrive in the New Economy, Sam has distilled the experiences of highly successful business owners into a body of knowledge that can be used to create economic health in any business, from start-up to significant enterprise. This is a classic for business owners.

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