The New World Marketplace
Автор:
Farnaz Wallace, 164 стр., издатель:
"Книга по Требованию", ISBN:
9781620243459
Do you feel that? It's the ground moving beneath you. A rapid cultural shift has occurred over the last decade, but it's not being addressed. For better or worse, the world of Mad Men is dead. In its place lives a world pulsing with a culturally diverse makeup of social models relationships, businesses, and leaders. Consider the following projections: -China will soon be the number one English-speaking country in the world -The majority of the United States will soon be non-white -For every two men graduating from college, three women graduate, with better GPAs -85% all major buying decisions are made by women -The videogame industry is now bigger than professional baseball Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks. In The New World Marketplace experienced consultant and thought leader Farnaz Wallace breaks down these changes into three macro trends: 1. The shifting...
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