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Advertising and selling; principles of appeal and response

Advertising and selling; principles of appeal and response

Автор: Harry Levi Hollingworth, 54 стр., ISBN: 1236350774

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 Excerpt: ...emotional effect of a color is gained by a glance at the associations and the symbolism which have grown up around it. Red, the color of the blood, is the symbol of passion and death. Among the Chinese it is said to denote virtue and truth. With the ancient Romans the red flag was the battle signal. In the middle ages of Europe the candidate for knighthood was invested with the red garment in token of his readiness to shed his blood. In the Christian era Christ and the Virgin are very generally represented as wearing a red tunic under a blue mantle. The symbolic use of red in modern art is illustrated in Rossetti; in 'Dante's Dream' the angel of love is all in scarlet and scarlet poppies strew the floor, and in 'Beata Beatrix' there is the scarlet dove. A distinction was made, in...
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