This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1912 Excerpt: ...it reaches the senses as well as the brain; it reminds the prospect of the discomfort and vexation he felt only a few days before when, wishing to take a bath, he found the water cold. To make your copy interesting you must begin right. You must have not a faint mental image of the work of your copy, but a vivid one. Feel the task of your copy; feel it strongly, and you can scarcely help thinking of the word, phrase or sentence that will flash your message. Write this message down; then study it. Consider closely what each element in the sentence adds to it, and measure again this total idea by your feeling, your realization of your real appeal. Precisely by this method we have determined with the copywriter, that "Gas Heaters for Bath Rooms" is not the best headline, and have...

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Рейтинг книги: 4 из 5, 3 голос(-ов).