Selling to the 7 Emotional Buying Styles Emotional Intelligence is today's buzz word. After reading this book you will be able to pick a person's primary emotional style within 90 seconds, use practical tools to engage emotionally & influence conversations & decisions. While widely applicable, this book provides simple everyday tools to use emotion to close that important sale. Every buyer makes a decision based on their emotional makeup, and every buyer will have a mixture of the seven emotional styles. Understanding and using them is your key to future sales. Mastering the techniques in this book you will; Shorten your sales cycle Reduce discounts given Close sales earlier Know how your client will make a decision, and understand the psychological triggers that motivate your client to make a buying decision. In business every sale is the result of two human beings sitting down and agreeing to move forward with a joint solution. Your client engages you to deliver a business...

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