Born to Sell - A Sales Primer is a book for anyone looking to get into the sales field or even advanced sellers. It is ideal for students and has been used as a textbook very effectively. It has a wide appeal focusing on all the concepts of sales. At the end of each of the 9 chapters, it highlights 10 key points. We all sell....whether it is ideas, concepts, commodities, products, or services. Happy SellingSales techniques gleaned from years of experience in leading sales forces and management.

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