Agricultural advertising Volume 14
Автор:
Books Group, 230 стр., ISBN:
1130225313
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1906 Excerpt: ...first of all want to know his proposition--know it thoroughly and comprehensively. A smattering of knowledge will not do, for in the few facts he overlooks may be the most attractive features of his story. He must know how to get that information, and then how to present it to the public in the manner most likely to make them sit up and take notice. It is a rare quality. Most advertising failures can be traced directly to the lack of a "nose for news." This valuable instinct is supposed to be unusually acute in Americans who have been smudged with printer's ink. But, we don't know. In the absence of the managing editor of Agricultural Ahvertisjng a great scheme was born in the fertile brain of a member of the staff. Why not draw a sight draft for news upon two or three hundred...
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