This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1907 Excerpt: ...the advertiser is coming to be discreet. He employs a chemist, or ought to, whose business it is to analyze the claimed circulation of a publication and determine the exact amount of water in it. It has taken him a good many years to learn to do so, but he is at last getting around to that point. Religion had no effect upon the circulation liar. It was easy to make peace with his conscience. Laws could not reach him, for he was smoother than the lawyers. Sermons did not reach him, for he was too busy dipping up fluid to pour into his list. It required the same water that he sold to drown him out, but eventually he had to buy a life preserver. The advertising agency was the chemist the advertiser had to employ. He was the fellow who could squeeze the water out of circulation. He...

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