Grasping the importance of social values in today’s business world is easier than ever with this fictional account of a young scholar who joins a newspaper staff and learns what it means to run a successful company. Newly hired Luis becomes curious about a local corporation, the General Breakfast Company, and begins to look into its operations. Little by little, he comes to realize that optimism, passion, generosity, and, above all, responsibility are what make a great business thrive?not only in financial gain, but also in the betterment of society. In addition to being entertaining, this narrative also provides useful information about how to become a prosperous and responsible business leader. Captar la importancia de los valores sociales en el mundo de negocios de hoy en dia es mas facil que nunca con este relato ficticio sobre un joven becario recien llegado a la redaccion de un periodico y aprende que significa dirigir una empresa exitosa. Luis, recientemente contratado, tiene...

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