Rather than focusing on project assistance, this book emphasizes the success of rural Bolivian families to carry out their own productive business activities. This book tells the story of a successful development project through the eyes of a main participant. The author, Preston Pattie, developed a novel business approach to transform subsistence farmers into suppliers in formal value chains. Through the buyer-led, business approach, the USAID-funded Rural Competitiveness Activity (RCA project) reached 20 thousand Bolivian rural families. Half of these families-ten thousand-have or will overcome poverty in a short time. Rather than emphasizing project assistance, the RCA team facilitated efforts of rural families to carry out their own productive business activities. What appears a subtle difference in focus turned a corner that required the re-engineering of virtually every aspect of project implementation. The need to reform so many varied aspects of project implementation was...

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