Kalland's direct approach is to be commended as well as the accessibility of the book (blessedly free of jargonized language), and for creating new avenues for further research into the attribution of values and anti-values to highly contentious environmental discourses. Durham Anthropology Journal Kalland's deconstruction of the 'Superwhale' as an environmentalist symbol and magnet for New Age belief systems is a very accessible and engaging example of discourse analysis. Many readers will find it a bit unsettling to recognize their own unexamined pro-whale, anti-whaling sentiments as elements of a hegemonic discourse centered on a figment of shared imagination--a body of values, sentiments, and emotive symbols--rather than a flesh and blood animal. Choice ...a unique work. Surprisingly, perhaps, given the prominence of its subject, there is nothing comparable in the literature. It draws on the author's decades-long devotion to the topic. As a result, it is rich in its...

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