In a few short years, Latin America has passed from being a contentious issue in U.S. foreign policy, to one scarcely discussed, to a concern once again with the unrest in Mexico, Cuba, and Haiti. In this study Eldon Kenworthy explains how popular images and the language in which they are embedded affect the making of foreign policy in the United States toward its Latin American neighbors. In particular, the author looks at how the Reagan administration tried to sell its policy on Nicaragua to the American public at a critical juncture in 1986 when it had to contend with a Congressional prohibition of military aid to the contra rebels. The advertising techniques employed provide a fascinating case study in the refurbishing of old myths for the manipulation of public opinion to support a political crusade. In examining the subtext of the discourse that U.S. leaders reproduce unconsciously, Kenworthy explores the boundary between discourse analysis, which rarely moves beyond texts, and...

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