Do entrepreneurs create ventures or do venture experiences create entrepreneurs? The authors of Entrepreneurship as Experience propose that the answer is 'both'. This important volume examines how individuals experience the creation of a venture as it happens and how that experience determines the types of entrepreneur and venture that ultimately emerge. In essence, entrepreneurship is an experience consisting of large numbers of key events such as a first sale, hiring a first employee, losing a big account - events that are processed and made sense of by the entrepreneur. They produce cognitive, emotional and physiological responses, which impact decision-making and behavior. The result is an experience that is purposive, diverse, uncertain, ambiguous and transformative - and unique to each individual. Here, the authors argue that as experience unfolds both entrepreneur and venture are being constructed and emerge in unique forms. This experiential view introduces an entirely new...

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