This book is an introductory guide for the first-time entrepreneur starting a new small business, as well as for an existing business owner who wants to grow and needs marketing advice. In clear and practical language, the author describes the essential, need-to-know concepts which combine to drive strategic directions toward success. Highlights include planning, budgeting, branding, advertising, social media, and public relations. Real world and commonly understood examples and experiences help the reader identify the strengths which underscore a healthy marketing business plan. Rules of Thumb throughout create easy to remember and apply fundamental principles and guideposts along the marketing journey.

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