Customer-Centric Project Management (Advances in Project Management)
Автор:
Elizabeth Harrin, Phil Peplow, 132 стр., ISBN:
1409443124
There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product-or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means. "Customer-Centric Project Management" is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. The text provides a straightforward implementation guide to moving your own business to a customer-centric way of working, using a model called Exceed and provides some guidance for ensuring that customer-centricity is sustainable...
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