Harness the power of marketing and watch your business growHaving your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.Using social media as a marketing toolCommunicating with customersFinancing a marketing campaignThe companion CD includes tools and templates to give you a jump-start on putting your new skills to workIf you're looking to give your small business' marketing plan an edge over the...

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