Most aspiring entrepreneurs focus solely on creating a business model based on just one perspective, their own. The issue is that they only see the business from this limited view point. They don't take advantage of the people who have industry insight to share, such as advisors or lenders. Nor do they take advantage of the people who are vital to the success of the business such as customers and employees. And when entrepreneurs do spend time envisioning the business, they don't spend much time taking into account how to build on their own strengths and interests. In this book you will learn about the five key perspectives that entrepreneurs must draw upon when envisioning, starting and growing a business. The more you are able to see your business from these different perspectives, the more likely you will be able to generate innovative ideas or spot hidden flaws. The Five Perspectives are: Personal Perspective Customer's Perspective Employee's Perspective Lender's Perspective...

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