The Impact Equation
Автор:
Chris Brogan, Julien Smith, 276 стр., издатель:
"Penguin Books Ltd.", ISBN:
9780670922406, 978-0-670-92240-6
In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more.
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