The challenge facing leaders in the 21st century is to restore stakeholder trust, build employee commitment, and create organizations that are able to sustain long-term competitive advantage. Great leadership combines both character and competence, but corporate values must include excellence and quality as well as integrity and honesty. Creating organizational systems that reinforce and support core values and that achieve outstanding performance must be founded upon principles that work on the street, in the office, and on the shop floor.

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