This is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings. When money anxiety increases, consumers save more and spend less, which pushes the economy into a recession. Conversely, when money anxiety decreases, consumers save less and spend more, which expands the economy. Business and financial people will gain from this knowledge by reducing their expenses during times of high money anxiety, and increasing their revenues during times of low money anxiety. They will be able to measure the real price elasticity of demand for their products and services, and reducing the risk associated with their financial decisions. This book references scientific research and empirical analysis conducted by Daniel Kahneman, Ph.D., Nobel Prize recipient in economics, on thinking fast and slow; Dan Ariely, Ph.D. on irrational...

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Рейтинг книги: 5 из 5, 10 голос(-ов).