Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner. The author has identified the strategies and tactics of the world's best social business organizations--from leaders at IBM, Microsoft, Salesforce.com to those at Google, JetBlue, and several small businesses. He also provides a never before revealed playbook that businesses can use today to start increasing revenue immediately and for the long term. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills...

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