Attract Sell Keep: The Art of Marketing Your Services is an expert guide to building an ethical, profitable, and enjoyable service business. It used to be that a solid education, sound technical skills, and fine manners were enough to make a good living as a service professional. That's not the case anymore. In today's highly competitive environment, anyone that offers their knowledge, experience and critical judgments for a fee must become adept at promoting their services, whether they like it or not. ASK teaches professionals painless and cost-effective techniques to increase market awareness, attract more desirable prospects, and turn those prospects into loyal customers who are eager to help you grow your business by referring their family, friends, and acquaintances. You will learn to overcome the fears, biases, and false notions that block even the most ambitious professionals from taking straightforward and pleasurable marketing steps to grow their businesses. ...

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