Google+ and Facebook are far and wide the most popular and dominant social media platforms used the Internet today (November 2012). Sure, Twitter, LinkedIn and sites like Pinterest will attract and distract us from what's important but we all have a center -- and online, that center usually ends up making us come back to our notable favorites, Facebook and Google+.A Obviously, it stands to reason that Facebook is dominated by the female gender. Females use networks to make social connections and men use networks to increase their status and seek information. Men use Google+ because of its organizational features and a??Circlesa?? benefits, among other things. Tetreaulta??s latest book explores these two very different but extraordinarily popular social media platforms and dives into what we can learn from each of the features that each demographic using them love so much. Then, Tetreault highlights what experts are doing to understand and use these sites in business.

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