You've been thrown on your company's app project. Now what? Where do you start? Wha's all this gibberish about platforms, devices, resolutions, and density? How do you find a good team to work with? How do you not sound like a tool when you talk with them? Relax. This book has you covered. With years of design and development experience behind me, I wrote a book to help clients and corporate employees understand mobile apps. From the vague to the specific, this book explains: Why build a mobile app: Get advice, direction, opinions, and industry research so you can guide your company (or at least occupy an informed seat at the table). Understanding apps: Learn the nuts and bolts of different platforms (iOS, Android, BlackBerry, Windows Phone, Symbian) and HTML5. Learn about distribution, resolution, and specifics on the largest platforms. Getting your app built: Know what they cost, how to find and review a firm, what the build process is like, and see use cases. Case Studies: Real...

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