"… my case was actual capital to certain preachers and religious editors who were in want of fresh illustrations wherewith to point their morals.” P. T. Barnum's story is a glimpse of early 19th century and a fascinating account of the impresario’s life, a legendary promoter and marketeer. This is a must for any business- or marketing-major, in fact for anyone with ambition. Still, he was much more than a showman, he was a politician and a city father; a teetotaler and deep thinker. In short, he was a unique man whose life story is worthy of attention. Handier than the free PDFs on the web, this you can hold, bookmark, highlight and shelve. An inexpensive imperative for any history buff.

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