"Effective Business Communication emphasises the managerial as well as the business perspective of communication. The theoretical approach is well complimented by its implementation in real organisational lives. This approach makes it easy to not only understand the concepts taught but also making the reader aware of different situations that they have to deal with on a day-to-day basis. With topics such as Business and Dining Etiquette and Effective Cross Cultural Communication and a rich pedagogy, the book responds to all communication needs of students of management. This book is helpful to all who want to understand the concept of communication in its entirety as well as to fine-tune the nuances of basic as well as high-level communication at work."

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