Crafting Strategy: Embodied Metaphors in Practice
Автор:
Loizos Heracleous, Claus D. Jacobs, 260 стр., ISBN:
1107411696
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this 2011 book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.
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