A sensational new book by Aussie discount retail entrepreneur Gary shannon, designed for new start up business's and worthy of reading by existing businessmen who are currently suffering the downturn of the global financial economy. Shannon's back to basics business tips are flavored by numerous tales of his long career in creating Australia's largest privately owned discount applicant chain with his low overheads, cheap pricing and the iconic 'bunch of softies' sales team $$$$$$$$.

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