Intercultural business communication is a minefield of cultural expectations, where English is almost universal currency. Brochures, reports, manuals, and all other documentsA a?? both print and digital a?? intended for a global audience need to accommodate readers who are unfamiliar with American [or British, or Australian, etc] idioms. To communicate across borders with customers, suppliers and colleagues,A native and non-native English speakers alike need to learn how to streamline their syntax, adjust their choice of words and free their message from references that are particular to their own culture.A Talbot and Bhattacharjee provide advice on a range of functions such as:-Report writing in a global context-Business writing tips for social media-How to write promotional literature-Composing emails for worldwide recipients-Grammar and punctuationThe authors define the differences between local and global English,A describe how to understand and write for different media...

Под заказ:
	OZON.ru - 2667 руб.	Перейти

Рейтинг книги: 4 из 5, 1 голос(-ов).