Поиск книг, учебников, пособий в онлайн-магазинах
Я ищу
Название книги, автор, издатель, серия или ISBN
Managing Quality Cultural Tourism

Managing Quality Cultural Tourism

Автор: Priscilla Boniface, 144 стр., ISBN: 041564237X

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.
Под заказ:
OZON.ru OZON.ru - 4935 руб. Перейти
 
Рейтинг книги: starstarstarstar 4 из 5, 7 голос(-ов).

Популярные книги по минимальной цене:

Гнев ангелов
130 руб.
Обучающие карточки "Животный мир. Моря и океаны"
68 руб.
Ледяной сфинкс
149 руб.
Энциклопедия Юных Сурков. Гид по самым обычным явлениям в самом необычном мире
670 руб.

Дополнительно: