As a result of the budgetary crises facing many European economies, the third edition of European Business is published at a time of turbulence in the European Business environment. The resulting uncertainty has put at risk those features which have made Europe unique a?? the market and policy integration which has shaped the strategy of businesses with a European presence during the preceding decades. This new edition assesses the importance of the key features of integration for business and how individual member states affect the integration process and bring diversity to European business. In recognition of the ever increasing interdependence of Europe with the rest of the world, this new edition of European Business also puts greater emphasis on the links between Europe and the worlda??s other main regions. The text has been fully updated to take account of the fast moving changes affectingA theA disciplineA and contains a range of pedagogical features to help students make...

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