Today, printed matter needs to work harder than ever before. In the ever-increasing struggle to command consumers' attention, adding value has become the weapon of choice, and in this battle alternative formats, folding, binding, and printing methods will bring you success. This book examines every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate the healthy tradition for experimentation in this field, showcasing projects that stand out on their physical merits alone.Looking at proportions, formats, materials, printing, folding, and binding, Experimental Formats 2 offers designers an awe-inspiring selection of inspirational new ideas for practical application. It also explores exciting material innovations such as tear-proof 'plastic' paper and PVC, gelling agents, luminescent inks, concertina folds, single-screw and press-stud binding. The eye-catching publications in this book range from lavish, big-budget productions to small-run, two-colour leaflets. All have one thing in common - they push boundaries and show a different way of thinking, without losing sight of the client's wishes.

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