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International Tourism Advertising

International Tourism Advertising

Автор: Jesse Russell,Ronald Cohn, 120 стр., издатель: "Книга по Требованию", ISBN: 978-5-5149-8347-6

High Quality Content by WIKIPEDIA articles! International Tourism Advertising is tourism-related marketing on the part of a private or public entity directed towards audiences abroad, and might target potential travelers and non-travelers alike. Wholly private firms such as travel agencies, hotel chains, cruise agencies, non-governmental organizations (NGOs) often run their own advertising campaigns to market their existence, mission, or services and/or goods offered to the consumer, and these advertisements seldom carry intentional political messages. On the other hand, advertising distributed by governments themselves, such as through tourism ministries or government-owned private sector enterprises, is sometimes intended to convey more than simply the value of the product, service, or experience; governments can use tourism ads as a channel for communicating directly to the public of other countries because tourism is a common and internationally encouraged industry and the...
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