High Quality Content by WIKIPEDIA articles! Sky Multichannels was a package of analogue television channels offered by BSkyB on the Astra satellites at 19.2° east. The service started on 1 September 1993 based on the idea from the then chief executive officer, Sam Chisholm and Rupert Murdoch, of adjusting BSkyB's business strategy to include a multi-channel fee-based service which included channels formerly available free-to-air or free-to-view, as well as introducing new channels. The service continued until the closure of BSkyB's analogue service on 27 September 2001, due to the launch and expansion of the Sky Digital platform. The service was originally priced ?6.99 a month at launch, although those who signed up before September 1 could get the channels for the discounted price of ?3.99 a month until the start of 1994. The package was however free to existing subscribers to Sky's premium channels, Sky Sports and Sky Movies. Channels were encrypted using NDS Group's VideoCrypt...

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