High Quality Content by WIKIPEDIA articles! John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, journalist, speaker and corporate consultant, he serves as executive chairman of Burson Marsteller’s BAV Consulting,, a global consultancy that advises corporations, nongovernmental organizations and governments on how to increase their value by strengthening their brands. BAV also owns and manages the BrandAsset Valuator database, the world's largest study on brands. Gerzema has been described as a "marketing guru,” and his analysis of consumer behavior has been widely cited in such publications as The Harvard Business Review, Strategy & Business, The Journal of Consumer Psychology and the Marketing Management textbook. Данное издание представляет собой компиляцию сведений, находящихся в свободном доступе в среде Интернет в целом, и в информационном сетевом ресурсе "Википедия" в...

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