High Quality Content by WIKIPEDIA articles! The Partnership at Drugfree.org, formerly known as the Partnership for a Drug-Free America (PDFA) is a New York City-based non-profit organization which runs campaigns against teenage drug abuse in the United States. It is notable for mobilizing volunteer talent "against a single social problem". It focused efforts to "unsell" illegal drugs such as cocaine,heroin,prescription drugs, marijuana, Ecstasy, and others, as well as discouraged abuse of alcohol and nitrous oxide by breaking away from a standard public service approach and doing a coordinated media campaign. While the agency has focused anti-drug advertising on broadcast media such as television, there are signs in recent years that it is shifting media dollars to emerging channels such as video-on-demand, digital technology and particularly the Internet. The agency's marketing experience was written up as a 58-page marketing "case study" for study by students at the Harvard Business...

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