High Quality Content by WIKIPEDIA articles! President's Choice (French: Le choix du President) also known as "PC”, is a private label or store brand owned by Loblaw Companies Limited, Canada’s largest food retailer. As the company’s premium line, President’s Choice includes a wide variety of grocery and household products, in addition to financial services and mobile phones. While private labels have been associated with inferior or inconsistent quality, President’s Choice products are promoted as being equal to or better than name brands at more affordable prices. President’s Choice may also be considered a unity brand, available across the company’s various retail banners, which include Loblaws, Loblaw Great Food, Dominion, No Frills, Real Canadian Superstore, Provigo, Your Independent Grocer, Atlantic Superstore, Zehrs Markets and Fortinos. Many storefronts, in fact, now promote themselves, through secondary signage, as "The Home of President’s Choice". The brand has also been used...

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