High Quality Content by WIKIPEDIA articles! The term media ecology was first formally introduced by Neil Postman in 1968, while the concept of the theory was proposed by Marshall McLuhan in 1964.Media ecology theory centers on the principles that technology not only profoundly influences society, it also controls virtually all walks of life. It is a study of how media and communication processes affect human perception and understanding. To strengthen this theory, McLuhan and Quentin Fiore claim that it is the media of the epoch that defines the essence of the society by presenting four epochs, inclusive of Tribal Era, Literate Era, Print Era and Electronic Era, which corresponds to the dominant mode of communication of the time respectively. McLuhan argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change. Данное издание представляет собой компиляцию сведений, находящихся в свободном доступе в среде...

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