High Quality Content by WIKIPEDIA articles! Decision Field Theory (DFT), is a dynamic - cognitive approach to human decision making. It is a cognitive model that describes how people make decisions rather than a rational model that prescribes what people should do. It is also a dynamic model of decision making rather than a static model, because it describes how a person's preferences evolve across time until a decision is reached rather than assuming a fixed state of preference. The preference evolution process is mathematically represented as a stochastic process called a diffusion process. It is used to predict how humans make decisions under uncertainty, how decisions change under time pressure, and how choice context changes preferences. This model can be used to predict not only the choices that are made but also decision or response times. The Decision Field Theory (DFT) was published by Jerome R. Busemeyer and James T. Townsend in 1993. The DFT has been shown to account for...

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