Women vote more, volunteer more and there is every indication that they will be giving more than men since they control over half of the total wealth in America. They are 52% of the population, but they're behind 83% of all consumer purchases and make 80% of all health care-related decisions for their family. Organisations and individuals in the business of making positive change stand to learn a critical lesson that corporations have picked up on in recent years: women aren’t a niche - they’re the primary change-makers. The She Spot offers a practical – and provocative – primer on how nonprofit and advocacy organisations can more effectively connect with women. Drawing on innovative, sophisticated techniques pioneered in recent years by corporations like Home Depot, T-Mobile and Kellogg's, Witter and Chen reject the narrow "pink” approach to gender marketing, showing readers how to leverage the fact that nearly all issues are women’s issues. Building on their...

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