Distillation of the best-selling "marketing" book series in history (Guerrilla Marketing), that details a clear and simple path toward putting the right marketing pieces together efficiently and effectively within 30 days without a large budget A thorough action plan at the end of each chapter (day) to aid in focus, planning, implementation and accountability of key marketing fundamentals. Up-to-date "Guerrilla Marketing" applications for current technology, and cutting edge trends and ideas in today's business world.

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