High Quality Content by WIKIPEDIA articles! Viral Change, pioneered by Dr Leandro Herrero, is an approach to change management that focuses mainly on creating the diffusion of new ideas and processes through social contagion of behaviours that spread via social networks. Conceptually, it relates to an array of behavioural and social sciences, with a particular emphasis on modern science of Social Networks. While conventional approach focuses on the sequence of creating a "burning platform" first, communicating strategy, planning, distributing tasks, training and deployment, Viral Change relies on creating and sustaining new behaviours rather than processes. Behaviours should act as a prerequisite to support change, not as a consequence. Данное издание представляет собой компиляцию сведений, находящихся в свободном доступе в среде Интернет в целом, и в информационном сетевом ресурсе "Википедия" в частности. Собранная по частотным запросам указанной тематики, данная компиляция построена...

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