Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition . Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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