Social media is often perceived as this massively misunderstood giant. To manage your brand well and in multiple places online, it sometimes seems you must have a doctorate degree to understand. The mind bender is that others in the social innovation space, a lot of highly skilled marketing managers have already figured all this out -- and they're doing it exceptionally well. In the next several chapters, we'll describe the most popular social media platforms business owners should be using and why. I will also outline the five (5) simple steps, strategies and software needed to effectively place your business and brand on the top four most recognizable social media platforms. Last, I will share with you secrets and tips to using these sites that will help you outperform your local competitors online and turn your visitors into paying customers.

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