B2B Sales & Marketing faces an existential crisis. Most business owners and senior executives sense this intuitively. Many recognize it explicitly. Yet remarkably few have a clear strategy to adapt. Most B2B companies respond by increasing the intensity of their traditional direct sales approach – augmented by traditional marketing. And diminishing results and unclear ROI prompt them to scale back on the "marketing” and double down on the sales. But there’s a problem – the way businesses buy has changed radically. And new variations on the traditional solutions merely achieve varying degrees of mediocrity. This book is intended for company founders, owners and senior execs who are disgusted with mediocrity. And it’s intended to be read, digested, and acted upon. This is not an academic treatise. Nor is it a traditional 250 page business book full of typical bromides. Instead this is an "operations order” for your B2B marketing. The first half of the book is ‘intel’ – the...

Под заказ:
	OZON.ru - 2844 руб.	Перейти

Рейтинг книги: 4 из 5, 9 голос(-ов).