I, too, was a coffee zombie, walking around calling myself a coffee lover, thinking that meant I had an obligation to drink whatever swill was put in front of me. For years I stumbled around in a daze drinking stale, bitter coffee and grumbling a??beansa?¦ beansa?¦a??. Thank God I finally woke up to the world of coffee. After Immersing myself in the coffee world via reading every book I could find and visiting trade fairs, high-end cafes, and barista competitions, I realized that, while there is a huge amount of information out there free on the Internet, there was no single resource that connects all the dots and spells it all out for confused novice coffee drinkers. Until now. Fact: Making a great cup of coffee requires focus and commitment. This means that to make a billion dollar for-profit coffee franchise, you MUST find ways to cut corners and short change your customers. Fact: There are some GREAT coffee shops out there that care about coffee and customers and are worth every...

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