In 2008, lifestyle diseases accounted for 50% of the reported deaths in the United States, which were preventable by changing daily behaviors. Among the diseases, Obesity affects 32% of the current population. While many health programs provide information and tools for diet and fitness management, most participants relapse after the first year. The high relapse rate may be due in part to a disconnect between reflective and emotive learning---we "know" which behaviors are healthy, but "feel" compelled to act in accordance with unhealthy habits. Furthermore, more than two thirds of the population tend to discount future outcomes when choosing between immediate and future rewards. Designed conditions that support the anticipatory process of emotive learning may enable participants to change deep-seated biases and experience enduring lifestyle change. This study proposes and tests feedforward as a design theory....

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