Contemporary sport is shaped by wider society. Today those managing sport must be aware of the broader social and cultural context within which it exists if their effectiveness is to be established and their careers defined. This book is the first of its kind to contextualise the wider social and cultural environment of sport management and explain the key issues and practical implications of this for those working, or intending to find employment, in the field. Written by a team of leading international experts on sport management, the book explores important topics such as corporate social responsibility in sport, race, gender and sexuality, sport and the media, globalisation, populations with individual needs, social class, social capital social exclusion. As part of a comprehensive coverage of these and many other social issues, the reader is reminded of the fundamental requirement to properly appreciate the cultural sensitivities of the managerial...

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